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Our Story

21 Years of Craftsmanship and Comfort

At Princeton Beds, our journey began over two decades ago in the timber industry — supplying up to 700 high-quality bed bases and timber sets daily to South Africa’s leading bedding brands. On the side, we crafted a small number of premium mattresses for referred customers, including hotels and guest houses. Slowly but surely, the mattress side of our business grew — and became the heart of it.

As the founder, I spent nearly 20 years commuting 70km every day from Pretoria to Johannesburg. But during the 2020 COVID-19 lockdown, I made a decision: it was time to bring the business home.

On 1 August 2020, we officially opened the Princeton Factory Shop in Silverton, Pretoria — a real, working factory in the back, and a no-frills wholesale showroom in the front. No middlemen, no markups — just factory-direct prices for walk-in customers.

With 21 years of industry experience, we’re proud to offer expert craftsmanship, honest pricing, and custom-made comfort. Can’t find the perfect mattress? We’ll build it for you — made to your specs, right here in our factory. Because at Princeton, we are the factory.

From our family to yours — we look forward to welcoming you to the Princeton Beds experience

​Repairs

Don’t throw away a good-quality bed just yet. If the spring unit is still in good condition, we may be able to restore it.

Bring your mattress in — we’ll assess it and, if possible, replace the old foam and update the fabric covering.

This is often a far more affordable option than buying a new bed, and can extend the life of a mattress you already know and trust.

Please note: If the springs are worn out or damaged, repairs may not be possible.

 

Manufacturing

All our mattresses and bases are manufactured on-site at our Silverton factory.

There’s no outsourcing, no middlemen, and no imported shortcuts — just locally made products built to last.

You’re welcome to visit us and see the process for yourself. We're proud of how we build your bed.

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CONTACT
THEO SENEKAL
071 484 0008

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